This collection contains the following samples:
Having an Avatar. A study of Second Life in research by Professor Ulrike Schultze.
Xtreme Competition: Video Games' End Game.
Leveraging Virtual Worlds for Real Organizational Communication.
Video on Demand: If You Build It, Will They Come? This research article summarizes the work of SMU Cox faculty about the market for video on demand (VoD). The authors derive a mathematical model which shows firms how to utilize network resources efficiently to advance the market. Appears on the SMU Cox website smubizexperts.com and was published February 2006 by The Economist Intelligence Unit's Executive Briefing, a proprietary website for global executives and managers.
Co-Production: An Analysis of Precisely How the Internet is Transforming Business. This research article offers a cautionary tale to businesses about thinking through how to use Internet technology. In an increasingly competitive environment, firms are replacing the image of the customer as passive audience and consumer with one of the customer as active co-creator of value. Appeared on the SMU Cox website smubizexperts.com and was published October 2005 by The Economist Intelligence Unit's Executive Briefing website.
Other topics include:
Samples upon request.
