Writing Collection: Business Topics

This collection contains the following:

Finance topics:

These and other finance topics are available at www.smubizexperts.com.

Leadership topics:

What's Missing in Leadership Today? Featured in Human Resource Executive online, July, 2007.

Power Dynamics Make the World Spin 'Round. Appears on the SMU Cox faculty research site www.bizexperts.com and was published September 2006 by The Economist Intelligence Unit's Executive Briefing, a proprietary website for global executives and managers.

Managing Team Diversity: Getting Into the Mind of the Team. Published September 2005 by The Economist Intelligence Unit's Executive Briefing, a proprietary website.

Route to Building Competitive Advantage: Harley Davidson. This article discusses how the competitive strategy used by Harley Davidson enabled them to survive intense Japanese competition and define a new product concept in a highly mature market. Appears on www.smubizexperts.com. (Fall 2004)

Executive Briefing Series. Editor-in-chief for 15 research reports for multinationals operating in Asia from 1996-2002. A few topics include:

  • Joint Ventures in China
  • Concepts of Leadership in China and the US
  • Developing Global Executives
  • Human Resource Practices in India


Corporate strategy topics:

Changing Industry Ecosystems: How Firms Adapt, Position, Compete, and Organize. This article, based on SMU Cox research, views industries as economic complex adaptive ecosystems. Appears on www.smubizexperts.com and published in May 2005 by The Economist Intelligence Unit's Executive Briefing, a proprietary website.

Disenchantment in the American Workplace: More Virtuous Practices Needed by Firms. Research by Richard Mason and co-author shows the business world that supporting the humanity of employees returns much more than the widespread focus of incremental productivity gains. Appears on www.smubizexperts.com (January 2005).


Marketing topics:

  • Cut Me Some Slack: To Exploit or Explore Competencies?
  • Consumers as Goal Seekers and Persuasion Sentries

  • Cherry Picking: An Economically-Grounded Consumer Behavior

  • What's in a Brand Name? The Battle between National Brands and Store Brands

  • How Consumers Choose a Store: 'Assortment Really Matters'

These and other marketing topics are available at www.smubizexperts.com.